Long known for its impeccable workmanship, Prima Donna specializes in larger sizes of bras and panties. In the last decade, Prima Donna has also concentrated on style and creating lingerie with a fashionable appeal for all ages. Since the beginning, Prima Donna has been determined to create well-fitting, quality lingerie styles that women can truly enjoy wearing time and time again. Prima Donna has found a niche customer – women with larger cup sizes – including full figure and plus sizes, filling the demand for cup sizes that range from D to J cups.

What makes Prima Donna bras stand out is the highly detailed construction process that results in bras with outstanding quality and fit. Every bra created by the Prima Donna lingerie brand is made from at least 50 pieces of exquisitely detailed high-quality fabrics. In addition, before any Prima Donna bra lands in the hands of a customer, each bra is passed through a quality assurance test to ensure quality construction, a proper fit and an overall quality product. With its constant commitment to making the highest quality bra styles, Prima Donna has long remained a leader in the world of women's undergarments.

Prima Donna's Deauville is their most popular collection, having initially been designed in 2000 under the Orlando design name. Since 2005, Deauville has been updated through input of customers. The fine Austrian embroidery is now only two-tone for beauty and new bra colors are introduced every season to reflect the trendiest fashion hues. Matching panties are also available. The colors and supportive elastic stay intact no matter how many washings. And only sustainable fabrics are used, Oeko-Tex certified to comply with REACH laws that ensure safe materials. According to Prima Donna, a Deauville bra is sold every two minutes. After 18 impressive years, the Deauville bra remains Prima Donna's most-sold style.